One of the most important pieces in brand development is the formation of the value proposition. In the simplest of terms, a value proposition is the promise of value to be delivered. It describes how the brand, its products, and services add value to the...
A brand is so much more than a logo and tagline. It's the underlying foundation of everything relative to your business – what it is, it's products/services, what values it stands for, who it employs… and the feeling, meaning, and thoughts customers get when using...
One of the most important aspects of any piece of design hinges on its use of typography. The proper choice of font, its placement on the page, color spacing, etc., all combine to set the tone of a piece. Whether you choose a serif or...
Years ago while I was climbing the ladder in my career, I was employed by a major network in one of the top 5 television markets in the country. I was extremely fortunate to work with some amazingly talented and knowledgeable people. One of my...
Times change, business evolves, your target audience shifts and your brand should adjust as well to survive. Rebranding is the revamping of the current brand message, the image and the feeling it’s sending out into the world. A rebrand usually occurs when a business figures...
Websites have become very competitive in today's market, offering a multitude of media content choices for potential customers. One type of media content that is gaining the most popularity is the use of video. Video can be a very cost-effective and powerful tool used to communicate...
