Identity Brand + Design combines a collaborative approach with deep knowledge, extensive research, great creative ability, skillful strategy, intuitive ingenuity, and an abundance of passion for exceptional client experiences and powerful, results-driven solutions.

Bernadette Rivell
Principal/Creative Director
Certified Brand Strategist
Adjunct Professor

Identity Brand + Design was founded by multiple Emmy-award winning Art Director/Graphic Designer Bernadette Rivell in 2010. Ms. Rivell holds a BFA in Graphic Design from the University of the Arts in Philadelphia, Pennsylvania. She has had an extremely successful career in the New York City and Philadelphia television industry that spanned over 17 years where she managed design departments for various television and cable networks, including the Fox Business Network, SportsNet New York, and NBC 10 WCAU-TV in Philadelphia. She was responsible for creating the brand, print, on-air, animation design, and advertising for news broadcasts, promotions, special projects, programming, events, and sales. Ms. Rivell has also lectured and taught graphic design, animation, and art direction as an Adjunct Professor at the Art Institute of Philadelphia.

After relocating to Florida from the Northeast in 2009, Ms. Rivell began her journey as an entrepreneur. Since founding Identity Brand + Design, she has collaborated with clients in various industries throughout the United States, focusing on their total brand experience. She has conducted workshops and lectures on various brand and design topics for the Small Business Development Center at the University of North Florida, as well as the Jax Chamber.

Ms. Rivell is a Certified Brand Strategist through Level C’s Masterclass by Marty Neumeier, the Godfather of Branding. In addition to working with clients, she currently teaches Brand Development at Flagler College in St. Augustine, Florida.

Client interaction is integral. At Identity Brand + Design, we are passionate about educating the client and nurturing the relationship to ensure that all needs and goals are exceeded so that the client experiences growth, value, and success.

WE STRIVE to provide high-end, innovative and focused solutions for the business that wants to get noticed, grow their customer base and increase revenue. Our top-market expertise and knowledge are comparable to that of the larger firms; our business model allows us to offer more cost-effective, high-quality, results-driven solutions.

WE OPERATE on character, honesty, and integrity – and we take great pride in the work that we produce. We love the creative process, the interaction with our clients and knowing that we are contributing to their future successes. Most importantly, we truly value the relationships that we build and the trust our clients place in us.

WE ALWAYS START with a FREE 30-minute phone consultation in which we get to know the client, discuss their needs/goals in detail, ask questions and explain the collaboration process. From there, we will provide the information necessary to move onto the next phase.