07 Jun The Most Important Piece of Business Brand Development

One of the top reasons that 8 out of 10 businesses flop within the first 18 months is because they fail to truly differentiate themselves in their market… meaning they lack a Value Proposition. (Forbes)

One of the most important pieces in brand development is the formation of the value proposition. In the simplest of terms, a value proposition is the promise of value to be delivered. It describes how the brand, its products, and services add value to the customer – the tangible and intangible customer benefit.

Read more: https://us5.campaign-archive.com/?e=[UNIQID]&u=e155b2c0fd3bf8b0176e88864&id=9ffcecf9cf