07 Jun The Most Important Piece of Business Brand Development
One of the top reasons that 8 out of 10 businesses flop within the first 18 months is because they fail to truly differentiate themselves in their market...
Value Proposition Tag
26 Apr Deconstructing the Value Proposition
One of the most important pieces in brand development is the formation of the value proposition. In the simplest of terms, a value proposition is the promise of value to be delivered. It describes how the brand, its products, and services add value to the...
