07 Jun The Most Important Piece of Business Brand Development
One of the top reasons that 8 out of 10 businesses flop within the first 18 months is because they fail to truly differentiate themselves in their market...
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16 Jun Building Brand Credibility
When it comes to marketing and positioning a business, one of the most important goals is to build the business's brand credibility. Brand credibility is defined as the believability of a brand's intentions and the promise it makes to the customer, and it generally consists...
