For it is in giving that we receive. ~ St. Francis of Assisi 2018 has been quite the year for Identity Brand + Design, chock full of the unexpected. The most important takeaway from this crazy year has been gratitude – for our friends, family, partners, vendors,...
One of the most important aspects of any piece of design hinges on its use of typography. The proper choice of font, its placement on the page, color spacing, etc., all combine to set the tone of a piece. Whether you choose a serif or...
Years ago while I was climbing the ladder in my career, I was employed by a major network in one of the top 5 television markets in the country. I was extremely fortunate to work with some amazingly talented and knowledgeable people. One of my...
Times change, business evolves, your target audience shifts and your brand should adjust as well to survive. Rebranding is the revamping of the current brand message, the image and the feeling it’s sending out into the world. A rebrand usually occurs when a business figures...
Websites have become very competitive in today's market, offering a multitude of media content choices for potential customers. One type of media content that is gaining the most popularity is the use of video. Video can be a very cost-effective and powerful tool used to communicate...
