The Florida Travel Expo
Located in Ponte Vedra Beach, Florida
TheFloridaTravelExpo.com

The Florida Travel Expo is the facilitator in bringing the best and most sophisticated travel vendors that represent every corner of the world to the Northeast Florida area. They focus on trips that make lifetime memories that can change your life. Nearly everyone loves to travel, but almost everyone is confused by it. At The Florida Travel Expo, travelers will learn about the latest products and services available to them, which will help reduce the confusion and fear of the unknown. Expert travel exhibitors, breakout sessions, the best deals, and a travel fashion show by area fashion designer DonnaReine will ignite the curiosity for travel… and spark the wanderlust within.

We provided The Florida Travel Expo (TFTE) with brand development support, custom logo identity design, print materials, and a website.

The logo is a bold, modern, sophisticated visual that has a friendly, welcoming, and fun presence indicative of exploring, discovery, and vacationing. The graphic incorporates a modernized, iconic compass rose that represents travel, and is infused with a location pointer which represents the destination. This, as a whole, signifies the journey, exploration, and discovery that TFTE provides to the consumer. The text is a mixture of old and new – the handwritten font an ode to old Florida, and the more modern slab serif a nod to the new, the discovery – to appeal to a range of demographics… you’ll find something for everyone at The Florida Travel Expo.

The blues and greens combine to create a sense of land and sea, sky and fields, mountains and rolling hills. Blue gradients provide depth and represent the various options of travel – by land, by sea, or by air. The bright green provides a sense of warmth and lushness, and represents the location of the event. The colors pop and exhibit a fun boldness that characterizes most travelers.

The evolving, branded website is clean, bright, and easy to maneuver; providing the information and content necessary for clients to connect with TFTE. View the TFTE website at TheFloridaTravelExpo.com.

We are also providing TFTE with print materials, email marketing, advertising, and social content.