Case Study
EBS Security, Inc.
Located in Jacksonville, Florida
Printella Bankhead, Founder and President
ebssecurity.com
Mission
At EBS Security Inc., the mission is to ensure the utmost safety and security of their clients’ organizations and personnel. Since 2002, EBS has earned an exceptional reputation for providing superior armed and unarmed security services and cost-effective support solutions to various organizations throughout the nation’s commercial, residential, and government sectors.
Target Market & Clients
Various organizations throughout the nation’s commercial, residential, and government sectors.
Challenge
The challenge was two-fold. First, EBS needed to polish their brand identity systems and messaging to keep their brand consistent and competitive within their market to compete for higher-level clients. They also needed to promote their brand and message cohesively and get more value and ROI on their marketing spend each month.
Strategy
A series of discovery sessions were conducted with the client to determine the needs, goals, and vision for the scope of the project, which evolved over the course of a few months. Research and studies of the client’s current brand identity and overall messaging were assessed and compared to that of potential competitors. Review of marketing campaigns and efforts were also conducted and analyzed. It was determined that the clients’ brand messaging and visuals – including their website – needed refreshing, and a new strategy was created for their marketing efforts.
Tools Implemented
Brand message refresh, website revamp, social media/blog strategy recommendations, Google AdWords campaigns.
Other Visual Elements
In addition to the aforementioned, we created 2 versions of a professional Capability Statement that will assist EBS Security in securing government sector contracts.
Tangible Results Since Implementation
- 15-30% increase in brand visibility and awareness
- 15-30% increase in customer base
- 15-30% increase in revenue/profit
Intangible Results
- Increased professional look and message that appeals to the government sector
- Able to focus on the business with clarity
- Has taken the business to the next level
I am happy that I found Identity Brand + Design. By using their services, my business has gone to the next level. I can say that I would highly recommend their services if you are serious about growing your business.
