Case Study
9 to 5 Pets
Located in Ponte Vedra Beach, Florida
Jennifer Dew, Owner
9to5pets.com
Mission
9 to 5 Pets, serving the Ponte Vedra Beach and Nocatee areas of Northeast Florida, is dedicated to making life easier by providing pets with professional and loving care in the comfort of their own home. No drop-offs, no pickups, no stress! They offer a variety of services ranging from dog walking & pet sitting, overnight care & house sitting, and concierge services.
Target Market & Clients
Families and working professionals that need pet sitting services in the Ponte Vedra Beach and Nocatee areas of Florida.
Challenge
9 to 5 Pets was a newly-formed business that was in need of a website as well as some insight into brand and messaging.
Strategy
After meeting with the owner of 9 to 5 Pets and learning about their services and technologies involved with their business, research was conducted to determine the visual look and feel of the website. We incorporated the clients’ specific requirements, brand messaging and standards to create a professional, feature-rich website that provides a great user experience.
Tools Implemented
Identity Brand + Design provided 9 to 5 Pets with a content-rich, easy-to-navigate website that features compelling video, the value they provide, their extensive services, and rave reviews.
Other Solutions
IDBD has also provided 9 to 5 Pets with brand, design, and marketing consultation services and training to further their knowledge base and skill-set.
Tangible Results Since Implementation
- Over 50% increase in brand visibility and awareness
- Over 50% increase in customer base
- 47% growth in quarterly revenue the first year of operation
Intangible Results
Per Jennifer Dew, Owner, 9 to 5 Pets: “I launched my business in December 2017. We started with one employee (myself). We now have over 200 clients and a team of 9 walkers/sitters in the field with one Office Manager. I attribute much of the growth of our clients and team with the professional look of our website. When prospective clients or pet care professionals are driven to our site through marketing promotions or Google searches, it shows them that we take what we do seriously, that we care, and that we’re highly invested in serving our community long-term. Our beautifully designed website gives us credibility in the marketplace and separates us from the rest.”
As I was preparing to launch my business, I knew I needed a professional-looking website that would show visitors that we are serious about what we do, that we LOVE what we do, and that we're highly invested in serving our community long-term. Identity Brand + Design took my ideas, vision, and content and wrapped them into a beautiful and easy-to-use website that I couldn't be more proud of. It not only gives my business credibility but it helps us stand apart from the rest. The theme chosen for my website was new and complex and they went above and beyond to learn it, master it, and customize it to my vision. As our service and team grow, IDBD continues to step in to help me add to the site and is always available to provide me with training and direction when I need to learn how to make changes on my own. I so appreciate how Identity Brand + Design took the time to get to know me, my business, my brand voice, and service and made it all come to life through our website! Your website is one of the most important first impressions you have the opportunity to make as a business and I'm glad I chose Identity Brand + Design to not just make our first impression good, but GREAT!
