One of the most important pieces in brand development is the formation of the value proposition. In the simplest of terms, a value proposition is the promise of value to be delivered. It describes how the brand, its products, and services add value to the...
A brand is so much more than a logo and tagline. It's the underlying foundation of everything relative to your business – what it is, it's products/services, what values it stands for, who it employs… and the feeling, meaning, and thoughts customers get when using...
Years ago while I was climbing the ladder in my career, I was employed by a major network in one of the top 5 television markets in the country. I was extremely fortunate to work with some amazingly talented and knowledgeable people. One of my...
Times change, business evolves, your target audience shifts and your brand should adjust as well to survive. Rebranding is the revamping of the current brand message, the image and the feeling it’s sending out into the world. A rebrand usually occurs when a business figures...
