07 Jun The Most Important Piece of Business Brand Development
One of the top reasons that 8 out of 10 businesses flop within the first 18 months is because they fail to truly differentiate themselves in their market...
Brand
21 Dec Happy Holidays from Identity Brand + Design
For it is in giving that we receive. ~ St. Francis of Assisi 2018 has been quite the year for Identity Brand + Design, chock full of the unexpected. The most important takeaway from this crazy year has been gratitude – for our friends, family, partners, vendors,...
11 May Creating the Ultimate Brand Experience
In our 2016 blog entitled “The Big Shift”, we reported that brand development was embarking on a fundamental shift toward a more personal, connective state in business – and becoming more “humanized”… Today’s customers expect to be able to interact with brands directly by demanding new...
16 Jun Building Brand Credibility
When it comes to marketing and positioning a business, one of the most important goals is to build the business's brand credibility. Brand credibility is defined as the believability of a brand's intentions and the promise it makes to the customer, and it generally consists...
01 Dec Brand Authenticity: Keeping It Real
You hear a lot of talk these days of brands needing to "keep it real", and that when a brand does fail, it is mostly due to their lack of authenticity. Well what exactly is Brand Authenticity, and why does it matter? Brand Authenticity refers to...
16 Nov Brand Positioning: A Battle in the Online Real Estate Industry
Brand positioning refers to how a customer sees your products and/or services relative to the competition. It usually consists of a short statement that articulates the brand's unique value proposition to the customer. Brand positioning is usually one of the most important sections of the...
10 Jul The How, Where and Why of Nonprofit Storytelling
Over the past few years, brand development has been experiencing a fundamental shift toward a more personal, connective state in business – and becoming more "humanized." In business, brands and branding techniques are changing to become a more active part of the conversation with customers,...
28 Jun Humanizing Brands with Personality & Essence
As we've discussed in a recent blog post about The Big Shift in Branding, brand development has been experiencing a fundamental shift toward a more personal, connective state in business – and becoming more "humanized." Customers expect to be able to interact with brands directly...
25 May Building Brand Trust in 3 Steps
As humans, we intrinsically understand the significance of trust in our lives. From our personal relationships, to finances and medicine – we depend on that trust to enrich our lives and keep us safe on a daily basis. When it comes to business, having a truly...
26 Apr Deconstructing the Value Proposition
One of the most important pieces in brand development is the formation of the value proposition. In the simplest of terms, a value proposition is the promise of value to be delivered. It describes how the brand, its products, and services add value to the...
