For it is in giving that we receive. ~ St. Francis of Assisi 2018 has been quite the year for Identity Brand + Design, chock full of the unexpected. The most important takeaway from this crazy year has been gratitude – for our friends, family, partners, vendors,...
“Coming back to America was, for me, much more of a cultural shock than going to India. The people in the Indian countryside don’t use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the...
In our 2016 blog entitled “The Big Shift”, we reported that brand development was embarking on a fundamental shift toward a more personal, connective state in business – and becoming more “humanized”… Today’s customers expect to be able to interact with brands directly by demanding new...
When it comes to marketing and positioning a business, one of the most important goals is to build the business's brand credibility. Brand credibility is defined as the believability of a brand's intentions and the promise it makes to the customer, and it generally consists...
You hear a lot of talk these days of brands needing to "keep it real", and that when a brand does fail, it is mostly due to their lack of authenticity. Well what exactly is Brand Authenticity, and why does it matter? Brand Authenticity refers to...
Brand positioning refers to how a customer sees your products and/or services relative to the competition. It usually consists of a short statement that articulates the brand's unique value proposition to the customer. Brand positioning is usually one of the most important sections of the...
Over the past few years, brand development has been experiencing a fundamental shift toward a more personal, connective state in business – and becoming more "humanized." In business, brands and branding techniques are changing to become a more active part of the conversation with customers,...
As we've discussed in a recent blog post about The Big Shift in Branding, brand development has been experiencing a fundamental shift toward a more personal, connective state in business – and becoming more "humanized." Customers expect to be able to interact with brands directly...
As humans, we intrinsically understand the significance of trust in our lives. From our personal relationships, to finances and medicine – we depend on that trust to enrich our lives and keep us safe on a daily basis. When it comes to business, having a truly...
One of the most important pieces in brand development is the formation of the value proposition. In the simplest of terms, a value proposition is the promise of value to be delivered. It describes how the brand, its products, and services add value to the...
