INVESTIGATE THROUGH BRAND RESEARCH & DEVELOPMENT
Many people seem to question what, exactly, branding is, and often confuse it with marketing and advertising. While these services can definitely overlap, they’re also very different. Marketing and advertising are both directly linked to sales – explaining and selling products – whereas branding goes much deeper.
Your brand is much more than just a logo and tagline – it encompasses every customer touch point and serves as the underlying foundation of everything relative to your business. It functions as your business identity that will clearly define who you are and the services/products you offer. Your brand will be used to promote your business and should succeed in getting your target market to see you as the best and only option of providing a solution to their problem. Your brand is about the promise and the experience – the feeling, meaning, and thoughts your customers get when using your products and/or services.
Brand development is an in-depth, comprehensive process that, when formulated accurately, will reveal the authentic, unique value that you provide to your customers. It’s no surprise that 64% of consumers say they trust a brand more if they share values with it (Harvard Business Review).
At Identity Brand + Design, we specialize in the creation and enhancement of effective brands that truly define your business, focus on the value you provide, and set you apart from your competitors. We strive to build brands and meaningful experiences specifically targeted to your audience that are communicated consistently and effectively to increase brand awareness, trust, and loyalty.
Our Brand Development Services Include:
- Business Name Research & Development
- Brand Research & Development
- Brand Messaging and Story Development
- Brand Strategy
- Brand Architecture
- Brand Guideline Creation
- Brand Assessments
Does your brand accurately convey your business value? Contact us to learn how we can help you!
