The Opinion Room logo

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The Opinion Room logo

The Opinion Room is an online market research company based out of Philadelphia, PA.

The logo is based on the original “idea”, or “thought bubble” that is popular in cartoons as well as in social media references. Needing to appeal to a younger audience, the chosen font provides a fun, cool, and laid-back feel to an otherwise serious, task-driven service. The hint of an outline for the thought bubble gives structure and purpose, without being too cliche or obvious.

The color combination of gradient blues and orange provide a clean, fresh look that grabs attention. The blue tones reflect the feelings of confidence, credibility, progressiveness and trust; referring to the sky (cloud like thought bubble) that also ties into the technological aspect of online surveys and market research.The orange tones inject the feelings of warmth, creativity energy and fun… and breathes life and movement into the logo.