The Sign Post Byway logo is the visual representation of Sign Post Byway, a christian-based media production company based in Californina. It holds a deep metaphorical meaning and religious connection to the brand’s owners.
The Sign Post Byway logo is the stylistic interpretation of the hibiscus flower which, in some cultures, is defined as being “one with God.” The organic curves of the flower petals represent paths – or byways – of life and help direct the viewer on the journey. The curves also form the shape of a butterfly, which serves to symbolize transformation and the faith in that transformation. The interior of the flower forms a “crown”, which also holds symbolic meaning of divine good and royalty.
The beautiful deep hues of the Hawaiian sunset serve as the color palette that is full of symbolic meaning. The sunset color scheme symbolizes the passage of time and the mystery of life. The gold, orange and red tones provide the feelings of warmth and rebirth. The fuschia and deep purple tones reflect a regal feeling and provide depth to the overall essence of the brand.