Rugbyville USA, is an up-and-coming rugby organization in Jacksonville, Florida.
They came to us wanting an eye-catching mark and message to help establish themselves in the sports industry in the area. We created a logo that depicts the strength and movement associated with the sport, as well as incorporated a Florida vibe with the waves and tagline “scum in the sun”. The red, white and blue color scheme was chosen to infuse American patriotism, combined with some yellow elements that relate to the Florida location
Stay tuned for more to come with Rugbyville, USA.