Julie Childers, Realtor® Case Study

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Julie Childers, Realtor® Case Study

Julie Childers, Realtor®, a luxury and coastal real estate professional, experienced an increase in leads and sales since implementing its brand in 2014.

Who
Julie Childers, Realtor® (www.juliechildersrealtor.com)
Located in Jacksonville, Florida

Positioning
Julie Childers, Realtor®, has positioned herself as the luxury and coastal real estate agent of choice in the Jacksonville and Beaches area real-estate market. Working tirelessly to guarantee that her clients are 100% satisfied, she has the experience, dedication, knowledge and technical resources to ensure the best possible service and results.

Target Market & Clients
Buyers & sellers of residential real estate in the Jacksonville and Beaches area.

Challenge
To develop a brand that remains consistent throughout all marketing materials that will be relevant to and remembered by clients and potential clients.

Strategy
After meeting with the client and developing her brand message, research was conducted in the local real-estate market, as well as higher-end markets, to compare different looks. A plan was established to create a brand visual that represented the client both professionally as well as personally.

Tools Implemented
Brand development, consultation/strategy services, logo/tagline design, various print and marketing materials.

Logo Visual Study
Julie Childers Realtor logo/tagline by Identity Brand + Design, 2014The look of the logo is based on clean flowing lines infused with personality. The sound & thought of waves hitting the shore seem to produce a calming serenity… and this concept provides the same feel. High end, bold and confident, yet approachable, safe and something familiar… something better. The wave metaphorically represents the cause and effect of choosing Julie Childers as the clients’ Realtor®, as the tagline denotes: exceeding expectations which will yield distinctive results. The tagline was created to distinguish Julie Childers from other real estate agents in the area in terms of service and security. A positive and complete real estate experience will be provided to her customers, which will cultivate trust and confidence in her abilities. She will strive tirelessly to ensure that the needs and goals of her clients will be exceeded, going above and beyond what most in her industry can promise with unparalleled results.

Other Visual Elements
The Julie Childers Realtor® brand was carried through various print and marketing materials, as well as the website.

Tangible Results Since Implementation
• 15-30% increase in leads, sales and revenue

Intangible Results
• Cross-platform brand continuity and cohesiveness.
• Increased visibility and recognition in market.
• Increased confidence in self, abilities and brand.

Testimonials
Identity Brand + Design did an amazing job of developing all the parts of my brand. IDBD took the time to understand me, my goals and my vision and developed a design to encompass all of these components. They continue to work with me in further development of brand materials as well as consulting on items that they may not design so that they too fit into my branding scheme. IDBD always provides very quick responses and is the best in the business! I recommend IDBD to all of my colleagues and friends who are looking for creative services.
– Julie Childers, Realtor® / Jacksonville, FL