Gateway Business Advisors, (GBA), provides business advisory services for business buyers and sellers – as well as discovery services for the owner looking to improve performance and value of their business. Whether buying, selling, or just needing a business valuation, their strategies and services provide a gateway to success, and ultimately, a lucrative future.
The GBA logo is a clean, distinct and strong visual that has a structured, professional presence indicative of business and related applications.
The arch, throughout history, has symbolically represented a gateway – or passageway – to reach, attain, or transition into something beyond. It signifies change, and the process one would take – moving from point A to point B – to achieve that change. Arches are seen all around us in life: in doorways, windows, architecture, bridges, etc.
In this application, the arch is used as a visual support to show that GBA provides the means and plans to achieve the transition their clients desire in their business endeavors. The 3 separate arch structures metaphorically represent each of GBA’s 3 main business sectors – buyers, sellers, and the business value assessment – and those structures combine to form the main arch. This notion further supports and establishes GBA as the premier business advisory firm in the area.
The blue and gray tones in the color palette denote professionalism, trust, practicality, strength and timelessness. Incorporating gradations into the palette provides the subtle dimension and movement needed to give the look a more modern, sophisticated feel.
In addition to custom logo design & development, Identity Brand + Design has also worked with Gateway Business Advisors on:
• Brand Development
• Sell Sheets
• Business Cards
• Print/Online Advertising
• Trade Show Graphics