Forté Products, a leader in the American plastics manufacturing industry for over 60 years, provides its customers in the US and global markets with durable, high-quality rotationally molded products that support functional, efficient and cost-effective operations in the OEM and retail sectors.
Forté Products came to us with the desire to modernize their logo to better position themselves with their retail markets while maintaining the legacy and connection with their OEM markets. We created a logo that encompasses the history of the Forté Products company and positions the brand for its evolution into the future.
The handcrafted main font, based on the Benguiat font family, displays feelings of strength, stability, and sophistication. The accent feature denotes a uniqueness of the brand and provides a pop of color. Products, set in the smaller, Avant-Garde font family, helps to define the brand and aids in keeping the main focus on Forté. We kept the color scheme similar to that of their previous logo to preserve the history and continuity of the brand. Overall, the logo provides a welcoming, innovative, highly-professional impression.
In addition to creating a new logo, Identity Brand + Design has also worked with Forté Products on:
• Brand Development/Identity Package
• Business Card Design