Biscardi Vision, located in Philadelphia, PA, provides modern, cutting-edge optometry services combined with the old-school warmth and compassion necessary to keep their clients at ease.
The look of the logo is based on an abstract of the iris of the eye using the dot pattern. The dot pattern is also representative of the color-blind tests used in optometry. The mark displays movement and momentum, and when paired with the sans-serif modern font of Avant Garde, it exhibits a refined sophistication.
The tagline Focusing your sight with modern optometry speaks directly to the patient and relays that Biscardi Vision provides a distinct experience than that of their competitors with their state-of-the-art facility and their compassionate demeanor. They want to accommodate their clients’ needs and vision of what the experience should be when visiting their practice. Clients will not only feel the difference – but will see the difference as a result from the exceptional modern optometry services provided.