Antonia’s Gelato Caffe logo

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Antonia’s Gelato Caffe logo

Antonia’s Gelato Caffé is an Italian specialty shop offering authentic italian gelato, desserts and coffee, located in St. Augustine Beach, Florida.

The look of the logo is based on the Old-World Italian style of scroll-like iron work that is prevalent among vintage Italian signage. The playfulness of the sweeping serifs of this font provide a warmth and approachable feel, yet the look remains grounded in the old-style traditional influence that supports its authenticity.

The logo displays a certain class and elegance without looking pretentious or uninviting. The color scheme lends to the welcoming feeling. This logo will cater to both the local and tourist markets that its location offers.

This color palette was based on the colors of the Italian flag: green, which symbolizes hope; red, which symbolizes charity; and white, which symbolizes faith. The addition of the gold in the scroll work infuses warmth… and a little bit of summer.